Guest post for Artisticreativemommy.com
We all know the process: Post, sell, ship; post, sell, ship. But how would you like to add one
more step, like post, sell, ship, save?
Maximizing the efficiency and profitability of selling online takes time and practice. Today,
we'll skip to a lesson that you can begin applying immediately - ways you can save money on
shipping your Etsy items.
Print your postage online - If you're tired of trips to the Post Office, you can pay a
monthly subscription price to buy postage online and print it at home! Various tools let
you add package dimensions, weight, address information, etc. into the program and
then print postage, shipping labels and even tracking barcodes from your home printer.
• USPS carrier pick up - Avoid another trip to the Post Office by having your USPS carrier
pick up your parcels when he/she delivers your mail. You can schedule a pickup online
for free! The only requirement is you must be using an expedited service, such as
Express Mail or Priority Mail.
• Increase the cost of your items to get more sales - Selling a particularly heavy item
with pricey shipping costs? Consider posting a higher price for your product on Etsy, etc.
and posting a lower charge for shipping. On paper, you'll still receive the same amount
of money, but customers will likely be more apt to purchase when shipping costs are
• Get free packaging online, buy it cheap, or make your own - There's no reason to pay
full price for your packaging supplies. You can order free Priority Mail packaging from
USPS.com, purchase it for cheap off eBay and from local businesses, and even make
your own. Re-use old boxes covered in labels by turning the box inside out, and make
your own padding by shredding newspaper.
• Reduce the size of your packaging - Consider stocking up on boxes and envelopes in a
variety of sizes. When you have the right size packaging, you won't be forced to use a
larger than necessary - and more expensive than necessary - envelope or box.
• Print double-sided - If you send customers a copy of their receipt or other
documentation that happens to be more than 1 page, consider double-sided printing.
Less weight can mean more savings in postage!
• Be prepared to ship any time - Keep your best-selling products pre-packaged and your
supplies stocked for quick mailing.
Like most money-saving strategies, being smart about postage requires you to do your research
and be prepared. Pick the best Mail Class, keep your packages light, and ship items promptly for
Written by Shayna Burns, a Pitney Bowes marketing specialist. Pitney Bowes specializes in small
business mailing solutions, from postage machines to PC postage.